Your marketing documents must be well-written and compelling
if you are going to achieve more sales and win new clients.
The writing of a marketing document is a large, complex project that involves many people. Problems often occur unless the project is handled properly.
Many marketing documents are ineffective and sloppy. Remember that, to your readers, you are what you write.
Ineffective writing hurts both your credibility and your organization’s credibility.
Ineffective marketing documents waste time and money.
In the end, ineffective marketing documents do not bring about the results you seek.
We generally write with the hope that readers will examine our ideas seriously. But such a thorough examination can happen only if the readers understand the message. We write documents for readers, not for ourselves. Marketing documents, in particular, must strive to keep readers attentive. The most reliable way to do so is to offer immediate clarity and quick comprehension.
We have years of experience in writing, revising, and proofreading marketing documentation, including brochures, marketing copy, promotional materials, newsletters, press releases, requests for proposals (RFPs), contract proposals, grant proposals, branding materials, fact sheets, and public relations materials.
We can do the following:
Guarantee
the Correct Content, Organization, and Visuals.
Is your text accurate and complete? Is it tailored to a particular audience
(user base)? Will readers know what you want them to know? Are the graphics
accurate and useful? Is the document visually attractive? Let us provide you
with the writing or editing support you need in order to make your document
easy to read and hard to forget.
Ensure the Document Is Organized Logically. Does the document have a broad or split focus (i.e., does it contain more ideas than can be developed in the allotted space)? Does one idea follow the next in an orderly way? Does the document have an underlying structure that readers can follow? Do paragraphs and sentences flow smoothly? Do all points clearly relate to each other and to the main idea you are trying to convey? We can provide you with the writing or editing support you need to ensure your document contains a compelling and well-structured introduction, to ensure the document's ideas follow each other in an orderly way, and to develop a conclusion that reinforces readers' interest in your topic.
Further, with regard to contract
proposals, we
can provide writing, revision, copyediting, or proofreading services, as
described above. In addition, we can use our proposal writing and evaluation
experience to ensure the proposal meets or exceeds RFP criteria for technical
merit and viability (e.g., business case development, vendor qualifications,
costs, schedule/time impact, performance impact, staff and deliverables,
technical viability/risk, implementation plan). We can review the title,
abstract, introduction, proposed methodology, problem and design, likelihood of
results, sustainability and support capabilities, monitoring and evaluation
capabilities, personnel descriptions, summary, budget, and timeline, as desired.